Company received Silver Anvil Award for Best Investor Relations Campaign as well as an Excellence Award for Best Global Communications Campaign
Zoetis and agency partner Ketchum Public Relations won two awards from the Public Relations Society of America (PRSA) at their 2014 Silver Anvil Awards Ceremony in New York City on June 12. Zoetis won the Silver Anvil Award for Best Investor Relations Campaign and an Excellence Award for Best Global Communications Campaign. The awards recognized the Zoetis - Ketchum team for the creativity and execution of the communications activities surrounding the Zoetis Independent Public Offering (IPO) on February 1, 2013.
For more than 60 years, the Silver Anvil has served as the industry's most distinguished honor recognizing the very best in Public Relations.
“Being recognized by PR industry leaders for our IPO communications campaigns is a true honor,” said Martin Forrest, Vice President of Corporate Communications at Zoetis. “It was essential to the successful launch of Zoetis that we effectively communicate the company’s potential to a diverse group of stakeholders. I believe these awards confirm that we launched Zoetis with a best-in-breed communications program. "Congratulations to all the team members whose great work made this honor possible.”
The host of this year’s PRSA Silver Anvil Awards Ceremony was Cat Greenleaf, an Emmy Award-winning journalist and host of NBC's popular “Talk Stoop with Cat Greenleaf.” Upon presenting Zoetis with the awards, Ms. Greenleaf praised the Zoetis – Ketchum team for expertly introducing and shaping a new brand on a global scale and, at the same time, familiarizing a broad group of stakeholders with the animal health industry.
Zoetis congratulates all the winners at the 2014 Silver Anvil Awards and is proud to be counted among them. The full list of 2014 winners can be found here.