Rethink Our Packaging


Rethink our packaging to reduce its environmental footprint


Integrate sustainability considerations into all new packaging designs


Began developing internal processes and policies to ensure new product packaging designs take into account environmental considerations.
Conducted a supplier survey to gather data on the sustainability packaging capabilities of our top packaging vendors. The feedback received from the survey informed our enterprise-wide packaging guidance policy.

At Zoetis, we are actively working to reduce our environmental footprint, as we know this is important to our customers, our communities and our planet. By responsibly stewarding resources, we aim to reduce the impact our product packaging has on our customers’ businesses and our planet at large.

To help support and guide our efforts, we formed a Packaging Council, a cross-functional team comprising manufacturing operations, R&D, sustainability and marketing colleagues who review packaging proposals to evaluate customer experience, sustainability, manufacturability, value and product quality. The Packaging Council is tasked with developing tools to align with industry standards for determining environmental impacts of packaging options, establishing programs and policies, and setting long-term goals. The Packaging Council is supported by an executive sponsorship team, who provides guidance on long-term initiatives and feedback from both a manufacturing and customer perspective.

In 2022, we plan to establish an enterprise-wide packaging guidance policy that will ensure the packaging of every new product takes environmental considerations into account and that the packaging of existing on-market products is reviewed for environmental impact. This will include assessing our material guidance policy, competitive and regulatory landscapes, and vendor capabilities. The policy is being developed with oversight by the Packaging Council and in partnership with business functions that will be most impacted, including commercial, manufacturing and R&D. The policy will also be informed by a supplier survey launched in 2021 to understand the sustainability programs and capabilities of our top 20 vendors.

In addition, we are focusing on building our internal knowledge base and capabilities. We onboarded a packaging sustainability engineer and invested in life cycle assessment tools to help us analyze and evaluate the environmental impact of our packaging options.

Joined the Sustainable Packaging Coalition

In 2021, Zoetis joined the Sustainable Packaging Coalition, a membership-based collaborative that uses the power of industry to make packaging more sustainable. As we take critical steps to improve the packaging systems that will benefit our customers and our environment, this coalition will help us take actionable steps by lending a collective, expert voice on sustainable packaging.

Packaging Sustainability Improvement

Reimaging packaging means decreasing our environmental footprint and increasing customer satisfaction. In 2021, we took meaningful steps across the globe – from replacing virgin materials with recycled-content materials to creating programs to divert packaging from landfills.

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